BusinessFrom Death Row to CEO: How Snoop Dogg Turned a Label That Almost Destroyed Him Into a Multi-Industry Empire
In 2022, Snoop Dogg bought Death Row Records — the label that launched him, then bled him dry. In 2026, he's running it as a cannabis brand, an e-commerce platform, a music label, and a lifestyle empire. The Doggfather didn't just survive the industry. He bought it.
Jerome Carter8m read